Motorola expands its ROKR portfolio with the introduction of three new music-optimized devices
-MOTOROKR EM30, a candybar phone using Motorola's ModeShift technology,
-ROKR EM28, a clamshell device with sonic features and touch-sensitive keys, and
-ROKR EM25, a slider with FM radio sharing capabilities.
Wednesday, 6 August 2008
ROKR EM25: Get What You Need
ROKR EM25 offers a genuine music player experience including immediate access to a stored music library and built-in FM radio, in a sleek, quality handset. The phone has a dedicated music key so consumers can simply access stored music and familiar music controls to play, pause, forward and rewind songs. Consumers can use FMShare to share a favorite station with friends by sending it in a text message and SONGID technology to identify a song while out and about.1-3
While the new ROKR devices are offered in different designs to suit a range of consumers' style preferences, each supports GSM technology and is equipped with a host of features for an enjoyable mobile music experience:
-Supports multiple digital music formats including MP3 so you can sync your music easily with devices3-5
-FM radio with RDS4 provides the name of the artist and song playing so you can discover new artists and songs
-Industry-standard connectors, including a universal 3.5mm jack, and stereo Bluetooth® wireless technology lets consumers connect to their favorite wired or compatible wireless speakers and headsets2, including the lightweight Motorola S9-HD headset and Motorola's new ROKR portable speakers.
ROKR EM28: Sonic Performance
ROKR EM28 offers easy access to a genuine music-player experience in a familiar clamshell design and allows users to control their music using touch-sensitive keys that appear only when they're needed. The front of the phone shows the name of the artist and song without even opening the flip.
ROKR EM28 has sonic features that enhance the music's performance. A 3D sound effect gives music a surround-sound quality and an audio equalizer provides 11 pre-set music genres, including rock, reggae and pop for optimal listening. Consumers also can boost the bass up to nine decibels.
iPhone 3G Grows While Blackberry Still Has Lead & Potential, Says ChangeWave
Two weeks before the new iPhone 3G iPhone was released, a ChangeWave consumer survey showed it was likely to have a tsunami-like impact on the smartphone market. A new survey, however shows RIM fighting back. BlackBerry users are eagerly awaiting the Bold, Thunder and KickStart with many likely buyers.
The ChangeWave consumer survey showed the 3G iPhone catapulting Apple into the lead in terms of planned consumer smartphone purchases for the next 90 days. Note that RIM remains the leader among current smartphone owners in the consumer market, and RIM holds a huge lead in the corporate market.
Yet despite its current lead in both markets, RIMM isn't taking the Apple 3G challenge lying down. The Canadian manufacturer has multiple plans in motion to counter Apple's momentum among consumers, including an already announced new product release (the Bold) and two likely additional product releases (the Thunder and Kickstart).
To get a sense of the market potential for RIM's new smartphone arsenal, ChangeWave surveyed 3,567 consumers on their reaction to the new RIM counteroffensive. The survey was conducted in the aftermath of the Apple 3G announcement (June 17-23), but before the new iPhone model was released.
Preparing For Multiple Battles
Consumer respondents were presented a brief description containing key features of RIM's new smartphone models, along with a follow-up question asking them how likely they were to buy each model if and when it becomes available.
The survey found the new RIM releases each showing considerable potential among consumers once they actually get into the marketplace.
A total of 4% of respondents report they're Very Likely to buy the new RIM/BlackBerry Bold when it becomes available. Another 13% are Somewhat Likely.
-Slightly less positive but nonetheless significant, 2% of respondents say they're Very Likely to buy a RIM/BlackBerry Thunder when available. A total of 13% are Somewhat Likely.
Another 2% say they're Very Likely to buy a RIM/BlackBerry Kickstart when it becomes available, and 11% are Somewhat Likely.
"These results show consumers hungry for all varieties of BlackBerry," said Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing, who added, "it appears like when it comes to the BlackBerry, the adage 'if you build it, they will come,' certainly holds true."
The strength of these early survey results on the demand for RIM's new products points to a potentially powerful counteroffensive to Apple's 3G iPhone, according to Smith. "The real losers in this smartphone battle will most likely be the second-tier players, who could find themselves increasingly pushed to the sidelines as the two Goliaths battle for market dominance."
To find out which manufacturers are most at risk because of the RIM counteroffensive, ChangeWave looked at the impact of the new RIM releases on the rest of the smartphone industry.
The survey found that current RIM customers are two-to-three times more likely to buy the new RIM models than the customers of other manufacturers. The survey also found that the new RIM releases have a significant potential to lure away customers from other manufacturers -- with Palm (PALM), Motorola (MOT) and Samsung the most vulnerable.
Apple customers, on the other hand, appear least likely to buy any of the new RIM phones.
Form more information go to
http://blog.changewave.com/2008/08/rimm_3g_counter.html.
Saturday, 2 August 2008
Cablevision Wi-Fi for Tri-State Area
Several sources note that Cablevision will launch an extensive Wi-Fi network this fall in the NY NJ CN Tri-State area. The $300 million network will be available to Cablevision broadband Internet subscribers for free, heating up the broadband/free Wi-Fi competition for AT&T.
By Editor Wireless and Mobile News on August 1, 2008 11:41 AM
Nokia Reduces Prices
Nokia cut prices for many of its handsets in July. Nokia reduced prices up to 10 per cent for selected music and media phones with smaller cuts on other phones.
Nokia already has the greatest market share and it looks like the company wants to continue to dominate the marketplace.
By Editor Wireless and Mobile News on August 1, 2008 11:50 AM
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